Webinar: Impact Storytelling for Donor Reporting, Advocacy, and Visibility

In an era where data alone no longer drives engagement, storytelling has emerged as a powerful tool to connect donors, stakeholders, and the public with the real-world impact of development work. Whether you are reporting results, advocating for change, or seeking to increase visibility, the ability to craft a compelling narrative can significantly enhance your organization’s credibility and influence. From EU-funded programs to grassroots initiatives, stories that highlight human experiences and transformative outcomes are reshaping how development efforts are understood and supported.

DevelopmentAid, together with Tamar Sakvarelidze, a renowned marketing communication manager, hosted an interactive webinar, “Impact Storytelling for Donor Reporting, Advocacy, and Visibility”, which was designed to equip communication professionals, project managers, and donor-funded teams with practical tools to elevate their storytelling. This 60-minute session introduced proven frameworks, such as the EU’s OASIS and the classic story arc, and demonstrated how to adapt stories across various channels, including reports, media, and advocacy. It also guided participants through a hands-on exercise to begin to craft their own impact story.

Key Takeaways

• Why impact storytelling is a game-changer for donor reporting, advocacy, and visibility

• Utilize practical frameworks such as the EU’s OASIS and story arc to craft compelling narratives

• How to adapt stories across reports, media, and advocacy channels

• Hands-on exercise to start to build your own impact story

Speaker

Tamar Sakvarelidze – an international communications and EU project management expert – brings over 20 years of experience in designing and leading visibility, advocacy, and outreach strategies across the Eastern Partnership, the Caucasus, and wider transition economies. She specializes in managing donor-funded communication projects, has extensive expertise in EU visibility frameworks such as OASIS and SIGMA, and has a proven track record of translating complex policy content into accessible narratives that boost public trust and donor recognition.

Host

Elizaveta Gładun, External Relations & Events Coordinator at DevelopmentAid.

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